Sentiment Signal Lab
A six-week immersion in App Review Sentiment Analytics for mobile product, CX, and growth partners who need a shared operating system for store feedback.
Learning outcomes
- Design a labeling guide that separates polarity, urgency, and theme.
- Cluster reviews into release-ready narratives your eng lead will accept.
- Facilitate a weekly sentiment standup that finishes in under 25 minutes.
- Spot locale quirks in Thai-English reviews without over-fitting a model.
Informational pricing
Cohort seat: THB 18,900 per learner. Team packs of four listed on Pricing. No checkout on this site—request a seat via Contact.
What you work through
- Tone Ladder Foundations — Calibrate polarity scales with real store samples, including mixed praise-and-complaint reviews.
- Urgency vs. Volume — Weight rare but severe signals so they are not drowned by mild three-star chatter.
- Theme Cartography — Build a living taxonomy for onboarding, payments, performance, and trust.
- Locale Listening — Practice with bilingual Thai market reviews and soft-refusal patterns.
- Stakeholder Storyboards — Translate clusters into release notes, FAQ updates, and experiment briefs.
- Ops Handoff — Install a recurring triage ritual with owners, SLAs, and exit criteria.
Instructor
Arisa Nethong
Former mobile research lead who ran review reading rooms for consumer apps across Bangkok and Singapore. Arisa coaches cohorts on judgment, not dashboards alone.
FAQ
Do I need coding experience?
No. Optional notebooks are provided, but the core craft is labeling judgment and facilitation.
Will you analyze my private reviews?
Only if your company opts into a private lab add-on. Public cohorts use anonymized datasets.
What is a real limitation of this course?
We do not train proprietary ML models for you. If you need a custom classifier in production, you will still need data science partners after the lab.
Time zone?
Live sessions anchor on Indochina Time (ICT) with recordings for async catch-up.
Learner notes
Week four’s stakeholder storyboard finally got our marketing lead to stop rewriting support macros from gut feel.
Ploy · Chiang Mai · growth
★★★★☆ — Clear facilitation scripts. Wish the Locale Listening module had one more bilingual drill set.
Platform-style review